Every good recipe starts with a little patience.

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Atfoodfactory began on 16 May 2017 as a small dream in a Hong Kong kitchen. We wanted to make food that felt like a little celebration every time someone took a bite. For years we did that with desserts: fresh fruit tarts, pistachio creations, chocolate treats and seasonal specials. We took them to pop-up counters across the city.

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The journey wasn’t always straight. There were times we almost stopped. In December 2024 we chose to begin again, with more focus and more heart than before. That fresh start taught us something we still believe: when you take every detail seriously, people can taste it.

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As pastry makers, we spend our days with butter, flour, time and temperature. We’ve learned how a dough behaves when it rests, how heat turns a simple crust golden and fragrant, and how balance matters as much as flavour. One evening, while we were testing a new pastry base, someone in the kitchen asked a simple question:

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“What if we made pizza the way we make pastry?”

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That question became our next chapter.

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Pizza Concept Store by AtFoodFactory is our first savoury concept store, built on the same craft that made our desserts loved. Our dough is fermented slowly so it’s light, airy and easy to digest. We bake it until the edges blister and crackle, then top it with ingredients chosen as carefully as the fruit on our tarts. Some recipes respect the classics. Others bring in a little Hong Kong personality. All of them are made to be honest, generous and full of flavour.

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We built this store for the people around us, especially everyone who works hard from Monday to Friday. Lunch shouldn’t be rushed, boring or forgettable. It should be a short break that makes the rest of the day better. So we serve fresh, hot pizza quickly, without cutting corners on quality.

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And because we will always be dessert makers at heart, every visit can end on something sweet.

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From tarts to pizza, from pop-up counters to our own concept store, our promise hasn’t changed:

Made with craft. Served with heart. Atfoodfactory.

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每一個好配方，都從一點耐心開始。

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Atfoodfactory 於 2017 年 5 月 16 日誕生，最初只是香港一間小廚房裡的一個小夢想。我們希望每一口食物，都像一場小小的慶祝。這些年來，我們用甜點實現這個夢想：新鮮水果撻、開心果甜品、朱古力和季節限定。我們把它們帶到全城不同的期間限定店。

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這段路並不總是平坦，我們也曾想過停下來。2024 年 12 月，我們決定重新出發，比以往更專注，也更用心。那次重新開始讓我們明白一件至今仍深信的事：當你認真對待每一個細節，別人是吃得出來的。

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作為甜點師，我們每天都與牛油、麵粉、時間和溫度相處。我們懂得麵團靜置時的變化，懂得火候如何讓簡單的餅底變得金黃香脆，也懂得平衡和味道同樣重要。某個晚上，我們正在試做新的撻底，廚房裡有人問了一個簡單的問題：

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「如果我們用做甜點的方式來做 Pizza，會怎樣？」

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這個問題，成為了我們的新篇章。

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Atfoodfactory Pizza 是我們第一間鹹食概念店，延續了讓我們甜點備受喜愛的那份手藝。我們的麵團經過慢速發酵，口感輕盈鬆軟，容易消化。烘烤至餅邊起泡香脆，再配上像挑選水果撻水果一樣用心挑選的配料。有些配方致敬經典，有些則加入一點香港風味。每一款都真材實料、份量十足、味道豐富。

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這間店是為身邊的人而開，特別是每個星期一至五努力工作的你。午餐不應該匆忙、沉悶或轉頭就忘記，而應該是讓下午變得更好的短暫休息。所以我們快速送上新鮮熱辣的 Pizza，但絕不在品質上妥協。

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而因為我們骨子裡永遠是甜點師，每次光臨，都可以用一份甜品作完美句號。

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由水果撻到 Pizza，由期間限定店到屬於自己的概念店，我們的承諾始終如一：

用手藝製作，用心意款待。

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